Roche CALILAB Buenos Aires 2024

This booth, which at first glance featured a simple structure, was awarded Best Booth at CALILAB 2025.
Despite its limited size, every section was strategically designed with a specific purpose: a main area to showcase the brand’s flagship equipment, a secondary space for virtual demonstration experiences, and the rest of the booth arranged for small meetings.

 

Client:
Roche
Location:
Buenos Aires
Event date:
November 2024
Size:
12 sqm

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