For our client L’Oréal, we designed and built a 29.5-square-meter booth for its skincare brand La Roche-Posay at the World Congress f Pediatric Dermatology (WCPD) in Buenos Aires. The modern space featured illuminated product displays, glass showcases, reception counters, and meeting areas. We incorporated suspended LED lighting, clean white surfaces, and blue lighting accents to reflect the brand’s identity. A dedicated area celebrating La Roche-Posay’s 50th anniversary, featuring branded graphics and a large product replica, created a distinctive focal point within the booth.
